Scene7's Dynamic Imaging Solution reaps reach dividends for Sierra Trading
29 Jun '05
4 min read
The process of generating and delivering website imagery from Scene7's On-Demand network is simple and cost-effective. “We simply upload any number of product images and place them in the proper folder, then specify which images to push to the live servers,” said Richardson.
“Scene7's free-form zoom is automatically provided for every image, and with Scene7's color swatching, we can generate every available color option from one single master image, avoiding significant additional photography costs. We have had many customers say they love being able to see product details and all color options. Our sales are up over 25% from a year ago, and adding Scene7's dynamic imaging has contributed to the overall sales growth of the website.”
Sierra Trading Post is also using Scene7's dynamic re-sizing, increasing the number of product views on its site eliminating the costly manual production and slashing the number of images under management. Scene7 dynamically generates and delivers unlimited derivatives from single master images, streamlining manual production processes and reducing time to market – enabling Sierra Trading Post to concentrate on delivering an enhanced online shopping experience for its customers.
“Sierra Trading Post offers unique value to its customers by providing outstanding products through a variety of shopping options via catalog, online, or in-store,” said Doug Mack, CEO Scene7. “We are pleased to be working with them anproviding outstanding products through a variety of shopping options via catalog, online, or in-store,” said Doug Mack, CEO Scene7. “We are pleased to be working with them and look forward to delivering rich media solutions that will further fuel their multi-channel revenue growth,” said Doug Mack, CEO Scene7.
marketing@alchempro.com
