Leading USA retailer of womenswear and accessories bebe stores Inc, is going to start a new Beverly Hill Boutique.The Company is known for its modern, sophisticated and sensual fashions. And now, the 'bebe look' is a natural addition to one of the world's most exclusive and upscale retail areas.
"This decision is consistent with the long-term strategic objectives of bebe to build high impact boutiques in key retail locations," said Greg Scott, CEO of bebe stores, inc. "We are looking forward to creating the kind of environment in our Rodeo Drive boutique that further builds awareness and customer loyalty to the bebe brand and the sophisticated lifestyle it represents."
Scheduled to open in November, the bebe boutique will be approximately 7,600 square feet and will be located at Beverly Hills' newest luxury retail address, 308-310 North Rodeo Drive. The contemporary plaza, owned by Grosvenor, offers 50 feet of street-level brand exposure fronting on Rodeo Drive, Beverly Hills' most sought after retail real estate.
The bebe stores designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT and bebe O brand names. Current Chairman and Founder Manny Mashouf founded bebe as a San Francisco boutique in 1976, a time when three categories dominated the women's wear market: junior, bridge and missy.
Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold by offering this under represented population of stylish women distinctive and inspirational fashion bearing an unmistakable hint of sensuality. His concept stuck and bebe reaped early success.
marketing@alchempro.com
