Everlast Worldwide ropes in Seth Horowitz as President & COO
12 Jul '05
3 min read
Leading sporting goods manufacturer and marketer Everlast Worldwide Inc announced the appointment of Seth Horowitz as president and chief operating officer effective immediately.
Mr. Horowitz, who served as executive vice president of the company since 2001, has also been nominated by the Corporate Governance and Nomination Committee of the Board of Directors to the Everlast Board.
Since joining Everlast's predecessor company, Active Apparel Group, in 1998, Seth Horowitz has held positions of increasing responsibility.
As executive vice president of Everlast Worldwide, Seth was responsible for supervising the men's and women's active apparel division, and the sporting goods and equipment division while giving strategic guidance to the global licensing division and corporate finance and accounting.
He was key in the negotiations of the merger between Active Apparel Group and Everlast Worldwide in 2000. Seth managed and oversaw the complete redesign of all professional boxing equipment including gloves, headgear and cups and led the effort for the complete rejuvenation of the retail boxing business, which included the introduction of new packaging, products, marketing programs, sourcing and shipping methods, resulting in increased sales and profitability.
In addition, Seth has overseen the growth of the Everlast men's apparel business and was instrumental in the decision to license the women's business and participated in negotiations with Jacques Moret, Inc. which led to the signing of the largest licensing agreement in Everlast's history.
marketing@alchempro.com
