Inter Parfums to make fresh & exciting product lines for Gap
20 Jul '05
3 min read
Global specialty retailer Gap Inc have signed an exclusive agreement with leading perfume maker and distributor Inter Parfums Inc for the design and manufacturing of personal care products under the Gap and Banana Republic brand names.
Working with Inter Parfums allows Gap Inc to lay the foundation for long-term growth of its personal care products. Together, the two companies will translate Gap and Banana Republic brands' personal care concepts into an assortment of products. Inter Parfums will be responsible for product development, formula creation, packaging and manufacturing. Gap Inc will be responsible for marketing and selling in its stores.
Gap Inc CEO and President Paul Pressler commented, “Personal care products are a natural extension of their brands and represent an organic growth opportunity for their company. Inter Parfums is an exceptionally creative company and has extensive expertise in building high-quality personal care products. Their ability to transform personal care concepts into products complements their core strengths in branding and marketing.”
Jean Madar, Chairman and CEO of Inter Parfums Inc stated, “Gap and Banana Republic are among the world's most well-known brands with strong ties to their customers and a strong network of stores. Company is looking forward to working together to create a portfolio of fresh and exciting product lines. He went on to say, “This agreement marks their entry into the fast growing specialty retail category with products designed for, and sold at, Banana Republic and Gap stores.”
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