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Apparel/Garments

Park Avenue's new brand for middle income group

13 Jan '07
1 min read
Now middle class people can also afford branded menswear with latest segment to be launched by Park Avenue.

Park Avenue, one of the famous brands by Raymond, will soon launch latest brand for men to capture market of middle class people.

The company is planning to launch new mid-segment brand in tier I and tier II towns.

The new brand may be launched initially as extension of existing Park Avenue brand or may be launched with different brand name and logo.

The new segment will be marketed according to moods and seasons to provide larger variety to consumer.

Park Avenue currently has 12 exclusive stores and it is planning to have 55 exclusive stores by December 2007.

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