“Company is delighted to be able to work hand-in-hand with Giordano, an international lifestyle apparel company renowned for the quality and comfort of its products. Together, combined Giordano's expertise and a touch of Disney Magic to produce a brand new Disney Tee Collection, which will be launched in 12 countries in the Asia Pacific region. Most importantly, this collection represents an alliance that is extremely valuable to both brands, and have high hopes for long term development,” Mr Norman Janelle, the Vice President & General Manager – Disney Consumer Products, said at the launch ceremony.
“The reason why the company is so excited about the deal is because the two companies have so much in common. They are both about quality, innovation, fun and family. Through continuous innovation and renewal, Disney has forged deep and enduring connections with people of all ages worldwide. Compared to Disney, Giordano is just the new kid on the block, having been around for only 24 years. But by focusing on the same four values of quality, innovation, fun and family, company has also established strong ties with their customers.
This partnership will allow them to bring greater joy and excitement to consumers everywhere in the region” commented Mr Peter Lau, Chairman and Chief Executive of Giordano International Limited. “They had a really great time working with Disney to develop the line, and they are very excited with the results. They are confident that this is only the beginning of a long and fruitful partnership” Mr Lau added.
Giordano International Limited is a leading retailer of men's, women's and children's apparel under the brand names “Giordano”, “Giordano Ladies”, “Giordano Junior” and “Bluestar Exchange”.
Established in 1981, Giordano International now operates over 1,500 stores and counters in over 30 markets in Asia, Australia and the Middle East, and had over US$500 million in turnover in 2004.
Giordano International Limited
marketing@alchempro.com
