Peter Lindbergh designs black-and-white for Bali campaign
11 Apr '07
3 min read
America's No. 1 department store intimate apparel brand is touting the simple pleasures in life as the essence of beauty this spring. The lull of lapping waves, a leisurely walk on a deserted beach, children laughing and playing in the sand - it is the beauty of these moments that is the inspiration for the Bali brand's new "Live Beautifully" campaign.
The print, television and online ad campaign celebrates the beautiful moments of a woman's life - inspired by the comfort and beauty of Bali intimate apparel including Bali bras and panties from its Passion for Comfort, Seductive Curves and Cotton Creations lines. Passion for Comfort, designed to be the ultimate comfort bra, features a Silky Smooth Lining for a luxurious feel against the body.
Seductive Curves is a sexy, everyday bra with ultra-thin foam and a plunging neckline. Cotton Creations panties, a collection of full-cut, 100 percent cotton panties, features contemporary styling. All have the signature unmatched comfort that inspires women everywhere to live beautifully.
"The 'Live Beautifully' campaign embodies today's Bali woman," said Bali Marketing Director Angela Hawkins. "She's self-assured, alluring and at the top of her game. She's happy with the way she lives her life - and it shows."
According to Bali's philosophy on beauty, it's feeling beautiful on the inside that's most important and ultimately leads to beauty on the outside. The brand positioning is based on extensive market research, including a recent national survey of 1,000 women.
marketing@alchempro.com
