babyGap is proud to announce the latest addition to the (PRODUCT) RED family – a new, limited edition collection of babyGap (PRODUCT) RED bodysuits. As part of Gap's global partnership with (PRODUCT) RED, half of the profits from the sales of the babyGap (PRODUCT) RED bodysuits will be go directly to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
The contribution to the Global Fund for the purchase of each bodysuit can cover the cost of more than ten treatments to help prevent the transmission of HIV from mother to child (at the time of birth). This special delivery of the first ever babyGap (PRODUCT) RED items arrives in select babyGap stores and online at babygap.com on May 1, just in time for Mother's Day.
“Gap is proud to be a partner of (PRODUCT) RED and we're excited to introduce our first babyGap item for (PRODUCT) RED,” said Pam Wallack, president of babyGap Brand. “Our new babyGap (PRODUCT) RED bodysuits are not only an adorable gift option, but more importantly provide a unique opportunity for our customers to help make a real difference in the lives of mothers and children in Africa.”
The babyGap (PRODUCT) RED bodysuit collection features five different styles, each incorporating a playful “(RED)” word that pays homage to baby. The words printed on each bodysuit in the collection include DELIVE(RED), DIAPE(RED), ADO(RED), ADMI(RED) and INSPI(RED). Each unisex, short-sleeved bodysuit is made of 100 percent soft, lightweight knit cotton and retails for $15. The collection includes four colors – cinnabar red, olive green, off-white and coal black – and five sizes (0-3 months, 3-6 months, 6-12 months, 12-18 months and 18-24 months). Each bodysuit features lap shoulders and bottom snaps for easy, comfortable dressing.
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