Casual & Footwear Grp Pheonix appoints Robert Orlando as President at Royal Robbins
10 Aug '05
3 min read
Orlando commented, "Royal Robbins has built on its outstanding heritage as an authentic outdoor brand with quality products, targeted distribution, a loyal customer base and strong brand recognition in the outdoor retail market. I appreciate the opportunity to lead the Royal Robbins team, and look forward to applying my skills and knowledge of this retail segment to drive continued growth and profitability at the brand."
Morales commented, "Enjoyed the tenure as President of Royal Robbins and proud to have helped build the men's and women's outdoor clothing line into a brand with critical mass in the retail marketplace and want to thank the Phoenix Footwear team for their support over the years, and look forward to continued success with Royal Robbins and Phoenix Footwear in my new role."
Robert Orlando is a 30-year veteran of the footwear and apparel industry. Most recently, Orlando served as President of Teva Footwear, a division of Deckers Outdoor Corporation, where he was responsible for the global marketing and development of all Teva-branded footwear and apparel, increasing sales from $61 million to $88 million over a five year period. Prior to Teva, Orlando worked at Adidas Salomon from 1996 to 2000.
Orlando served both as Business Unit Manager and later Vice President of Footwear and Apparel, overseeing the development and marketing of all Adidas Salomon footwear and apparel for North America, and driving significant sales growth during his tenure. From 1994 to 1996, Orlando was the President of Newport Outfitters, directing the development and marketing of a men's and women's casual footwear line. During his career, Orlando has also held sales and marketing positions at Sports Inc, Lord Jeff Sweaters, and Puritan Sportswear.
marketing@alchempro.com
