Skinkers, T3 and WTG have collaborated on the development of a unique desktop application that is helping one of America's largest retailers, JCPenney, reach customers in a whole new way. The application, JCPToday, is designed to enhance relationships between JCPenney and its customers by delivering sales offers, new product announcements and in-depth features directly to a computer's desktop. The application can be downloaded from jcptoday.com.
Like a trusted adviser or best shopping buddy, JCPToday brings a wealth of useful information, including daily notifications offering rapid or even first access to JCPenney sale events, product-of-the-day picks and timely, actionable “scoops.” Handy links to current JCPenney store ads and the jcp.com website, as well as style tips, trends, and exclusive editorial content, put a wealth of options at the customer's command, without so much as opening an email.
JCPToday can be personalized, enabling subscribers to set simple reminders about important personal events like birthdays and appointments. In the future, JCPToday will offer more personalized content based on each person's registration data and preferences, such as local store events or fashion hints for favorite brands.
Dave Owen, Manager of Internet customer relationship marketing for jcp.com, said, “When we say, 'Every Day Matters,' we want that statement to have meaning for our customer. So, we asked Skinkers and T3, along with WTG, to design a simple, innovative way for our customers to have access to valuable offers, great ideas and new products every day, right on their desktops. We think JCPToday is a great way to initiate a conversation with our customers, and we look forward to hearing what they think of this new application so we can enhance their experience even further.”
marketing@alchempro.com
