Innovo Group Joe's Jeans Collection at MAGIC from Aug 28-30
25 Aug '05
2 min read
High quality apparel & accessory seller & marketer Innovo Group Inc announced the following lineup of collections to be highlighted at the Project Show at the Venetian Hotel Resort and Casino and the Fall MAGIC Marketplace in the Las Vegas Convention Center, which run concurrently from August 28-30, 2005.
Jay Furrow, CEO of Innovo, commented: "At a time when overall demand for premium denim in the marketplace has reached both the male and female audiences, they are pleased to be showing our new Joe's Jeans menswear at the Project Show. The addition of men's to the overall Joe's Jeans collection complements our efforts to expand the brand into new categories and to take advantage of its growing recognition in the fashion marketplace."
"Further, they continue to be excited about their indie collection to be shown at MAGIC. They believe this collection is unique not only in its design detail but also in its ability to offer the consumer premium quality denim at a lower price point."
The Project Show, billed as the next generation men's trade show, is an event that combines the best aspects of Europe's trendy sportswear shows and America's businesslike exhibitions.
MAGIC Marketplace is the world's largest and most widely recognized trade show for the fashion industry, hosting over 80,000 participants and occupying nearly one million square feet of exhibit space in Las Vegas, Nevada.
marketing@alchempro.com
