Online cataloger Sears, Roebuck and Co enhances its apparel offering by introducing three new brands for fashion-conscious women -- Belongings, c.l.o.t.h.e.s. and Latina Life. These new brands complement Sears' existing private label apparel collections -Apostrophe, Covington, First Issue, Lands' End, Parallel and Rena Rowan. Additionally, Sears is launching its Denim Bar, showcasing the latest in premium denims and fit for missy sizes.
Belongings, designed by Liz Claiborne Inc, and c.l.o.t.h.e.s., designed by Jones Apparel Group, are both created for a sophisticated woman who appreciates relaxed styling and easy-care fabrics. Latina Life, designed primarily by Jones Apparel Group under fashion direction from Latina magazine, is an updated brand that appeals to a diverse population of fashionable women looking for beautifully-designed and well-fitted pieces that can take them affordably from work to weekend.
"The addition of these new brands reinforces our commitment to providing women with fresh, exquisitely-designed collections that fit their lifestyles at affordable prices," said Gwen Manto, executive vice president and general merchandise manager for Sears softlines. "Our fashionable dressing enables a woman to get an entire look, whatever her lifestyle, for $100 or less."
The new lines now are available at select Sears stores and select items will be on-line at sears.com.
Sears' new Denim Bar showcases a broad range of premium washes, decorated detail and varied fits in missy sizes from Levi's, Apostrophe and Covington.
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