“The success of Whatever It Takes in the U.K. has been truly remarkable, and I'm certain that this creative charitable fundraising project will be equally well received in the U.S. It's as simple as buying a t-shirt,” said Charlotte di Vita MBE, Founder of 21st Century Leaders Foundation. “People can often feel overwhelmed when faced with the desire to make a difference, knowing that there are so many individuals in need, but it's the simplicity of this endeavor that makes it so appealing.”
The Whatever It Takes collection by Wildcat Apparel will raise a minimum of $140,000, generated from $2.31 per item sold. “This is one of the most extraordinary projects I have seen in the apparel industry,” said Marc Herman, CEO and Co-founder, Wildcat Apparel. “We are very proud to participate in the Whatever It Takes project and believe that the original artwork created by each celebrity has the power to inspire people to become more socially active.”
Wildcat Apparel Group Inc
marketing@alchempro.com
