To promote the traveling Haven in each market, the Cottonelle brand will run outdoor advertising that will dominate in selected rail and bus stations and other high traffic locations.
"In a world that can be tough on bottoms, Cottonelle brand bath tissue is one kind thing that you can do for your behind," said Loux.
In addition to launching the campaign in the U.S. and Canada, K-C plans to roll out the "Be Kind to Your Behind" campaign throughout Europe under multiple brands, using the iconic puppy. The European campaign is scheduled to launch the summer of 2008.
Kimberly-Clark Corporation
marketing@alchempro.com
