Everlast to maintain strategic alliance with Contender Partners
29 Sep '05
3 min read
Beginning in April, the Network will air Season 2 of the popular boxing drama series The Contender, through ESPN as well as ESPN2 and its other affiliates. Additionally, The Contender will be channeled through various ESPN original programming (i.e. SportsCenter, ESPN Hollywood) as well as its multi-media network of Internet, radio and print properties.
Sporting goods and apparel maker & licensor firm Everlast Worldwide Inc also markets their products under the Everlast brand name. Since 1910, Everlast has been the top brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries.
Over the past 90 years, Everlast products have become the "Choice of Champions)," having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales.
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