Ashworth & Callaway Golf Apparel brands drive Ashworth sales at Presidents Cup
30 Sep '05
3 min read
Randall L. Herrel, Chairman and CEO of Ashworth Inc, praised Ashworth team members Stuart Appleby, Fred Couples, and Chris DiMarco on their fine playing performance during the recent Presidents Cup matches. 'All these players are true gentlemen and world-class competitors whose achievements over the past few years have been outstanding,' Mr. Herrel commented.
Fred Couples defeated Vijay Singh, the Number 2 player in the world. Chris Demirjian, Ashworth's Director of Sports Marketing, commented, 'The final match between Stuart Appleby and Chris DiMarco was tough to watch, since both players are part of the pro team representing the Ashworth authentic golf brand, and they knew one of them had to win the match. They are proud to have players on Team Ashworth who so fully embody the core values of golf and the Ashworth brand. The players' confidence and determination throughout the matches were inspiring to everyone, and all of them at Ashworth applaud them.'
Ashworth Inc, through its acquisition of The Game, was responsible for all product and financial operations of the 10,000-square-foot merchandise tent. 'Both the Ashworth and Callaway Golf Apparel brands had great success in the merchandise tent with performance fabrics, which added up to record sales for Ashworth Inc merchandise at the 2005 Presidents Cup,' commented Gary Sims, Ashworth's Executive Vice President Sales and Marketing. Ashworth Inc has expanded its capabilities to include a complete, turnkey Special Events Division for golf and other sporting events.
marketing@alchempro.com
