Celebrate Express' Costume Express Brand sales up in Q1
30 Sep '05
3 min read
Gross margin in the first quarter improved to 50.3 percent of net revenue, up from 49.3 percent in the first quarter of fiscal 2005. One primary factor contributing to the increase in the Company's merchandise margin was an increase in the percentage of revenue generated from proprietary products for the Birthday Express brand, which grew to approximately 65 percent during the first quarter of fiscal 2006, compared with approximately 60 percent during the first quarter of fiscal 2005.
Other Highlights -- Gross margin for the first quarter of fiscal 2006 was $9.0 million, compared with $7.2 million in the first quarter of fiscal 2005, an increase of 25.8 percent. -- Revenue from the Company's websites represented approximately 64 percent of net sales in the first quarter of fiscal 2006, up from 59 percent in the first quarter of fiscal 2005. -- In the first quarter of fiscal 2006, revenue from the Birthday Express brand grew approximately 22 percent, revenue from the Storybook Heirlooms brand was down 0.1 percent and revenue from the Costume Express brand grew over 145 percent, compared with the first quarter of fiscal 2005. -- The Company shipped approximately 219,000 orders during the first quarter of fiscal 2006, an increase of 20 percent from 182,000 orders shipped in the first quarter of fiscal 2005. -- Cash and cash equivalents were $30.3 million, and the Company had no bank debt at August 31, 2005.
Celebrate Express is a leading online and catalog retailer of celebration products serving families with young children. The Company currently operates three brands: Birthday Express markets children's party products, Storybook Heirlooms markets girls' special occasion apparel and accessories, and Costume Express markets children's costumes and accessories.
marketing@alchempro.com
