The three-year sponsorship agreement runs through 2010 and includes both the men's and women's professional cycling teams, which are top ranked worldwide and have won over 70 races combined in 2008–the most wins of any competing team. In addition, at least 15 riders from Team Columbia are expected to represent their countries in the upcoming Olympics.
“This is a partnership with great potential,” says High Road Owner Bob Stapleton. “Columbia is a market leader with innovative products, progressive management, and ambitious marketing objectives. We welcome Columbia Sportswear as a key partner for the next several years,” Stapleton added.
Columbia Sportswear Company
marketing@alchempro.com
