She has recently undergone a resurgence in popularity, collaborating with indie artists such as Devendra Banhart and Animal Collective.
In addition to the TV spot, “Join the Migration” is being supported nationally across other media channels, including a comprehensive mobile initiative where consumers are directed to “Join The Migration” by sending a text message with the word 'migrate' to 94444.
By sending that text, consumers are able to view the TV spot, teaser spots and browse product information. Consumers will also be able to view a “meet the players” section, search a retailer locator and enter a Reebok Speedwick sweepstakes - where the grand prize will be a trip for two to the Pro Bowl.
marketing@alchempro.com
