Family Dollar expands apparel brands with Fisher-Price & Bobbie Brooks
21 Oct '05
2 min read
Leading departmental chain store Family Dollar Stores Inc has added Fisher-Price and Bobbie Brooks, two well-established brands, to its apparel assortment.
This fall, shoppers will find a high value line of infant and toddler fashions by Fisher-Price. The number one infant and preschool toy brand will debut an apparel line that reflects the needs of today's family, featuring the latest fashion looks and thoughtful details that only Fisher-Price can provide. The Fisher-Price clothing sets for infants and toddlers are priced from $6 to $10, exclusively at Dollar General.
Bobbie Brooks, a staple brand for decades, makes its debut in Dollar General stores with offerings in casual sportswear, sleepwear, hosiery and slippers. Bobbie Brooks apparel, in misses and plus sizes, are priced from $6 to $15. Bobbie Brooks is now an exclusive brand to Dollar General.
Family Dollar has provided value-conscious consumers with competitive prices at neighborhood stores for over 45 years. With over 7,700 stores in a 44-state area ranging as far northwest as Idaho, northeast to Maine, southeast to Florida, and southwest to Arizona, Family Dollar is one of the fastest growing discount store chains in the United States.
Family Dollar has provided value-conscious consumers with competitive prices at neighborhood stores for over forty-five years. Offering a consistent selection of name brand and good quality merchandise in an attractive and convenient shopping environment, the Company is focused on continuing to meet the needs of shoppers looking for excellent value.