Gap's Mix It Up brings bright & fresh look to holidays
29 Nov '08
2 min read
Gap is mixing it up this holiday season with the help of a diverse cast of actors, comedians and musicians to launch its holiday collection full of classic winter styles in bright, bold colors and cozy holiday accessories.
Centered on the concept of mixing items to create your own look for you and everyone on your shopping list, Gap's holiday campaign includes star-studded ads with actors such as Mary-Louise Parker and Jason Bateman, a remix of traditional holiday carols featuring personalities such as Rainn Wilson, Flo Rida and Selma Blair, and a limited-edition Gap Argyle Cruiser created with Electra Bicycle Company, the perfect gift for adults and kids.
"Gap is well-known for bringing a bright, fresh look to the holidays. This year we created a collection of holiday items in bold colors and patterns including stripes and argyle that are fun to mix together to create your own individual look -- and give to everyone on your list," said Ivy Ross, executive vice president of Gap Marketing. "We love offering our customers one-of-a-kind gift ideas and creating interactive ways for customers to engage with Gap this holiday season."
Gap's New Holiday Classics: Gap's holiday collection is all about mixing colors and patterns -- from classic crewnecks and colorful cable knit sweaters, to cozy accessories and essential jeans. Set against a simple white backdrop to contrast with the bright colors and the stripe and argyle patterns in the holiday collection, the print campaign features an assortment of today's hottest stars, with Gap's must-have holiday items, expressing their unique style.
Gap Inc is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2007 sales were $15.8 billion.
marketing@alchempro.com
