Maternity apparel retailer Mothers Work's preliminary sales up 4%
02 Dec '05
2 min read
Philadelphia based maternity apparel retailer Mothers Work Inc announced that preliminary net sales for the month of November 2005 increased approximately 17 percent to $47.7 million from $40.8 million reported for the month of November 2004.
The increase in net sales for November was primarily driven by sales from the Company's new Oh Baby! By Motherhood licensed arrangement with Kohl's, which launched during the second quarter of fiscal 2005, and sales from the expansion of the Company's proprietary Two Hearts Maternity collection to an additional 497 Sears locations during late March 2005.
Comparable store sales for November 2005 increased approximately 4.0 percent (based on 1,029 locations) versus a comparable store sales decrease of 11.6 percent (based on 919 locations) for the November 2004 period. The comparable store sales decrease of 11.6 percent for November 2004 was negatively impacted by approximately 3 to 4 percentage points due to only having four Saturdays and four Sundays in November 2004 compared to five Saturdays and five Sundays in November 2003.
During November 2005, the Company opened 4 stores (including the reopening of 3 stores which had been closed since late August 2005 due to Hurricane Katrina) and closed 2 stores. The Company ended the month with 854 stores and 1,595 total retail locations (which excludes 2 stores and 9 total retail locations closed during the entire month of November due to Hurricanes Katrina, Rita and Wilma), compared to 890 stores and 1,122 total retail locations at the end of November 2004.
marketing@alchempro.com
