DICK'S Sporting & NFL to host special event for deprived kids
03 Dec '05
2 min read
Leading online sporting goods retailer Dick's Sporting Goods Inc and some of the NFL's finest are teaming up to help disadvantaged children feel the spirit of giving and the joy of receiving this holiday season. A special holiday shopping event, co-sponsored by several NFL teams, is scheduled to take place in DICK'S Sporting Goods stores throughout December.
The event gives approximately 50 underprivileged kids in each community MVP status through a special pizza party followed by a unique "personal shopper" experience with players from the Pittsburgh Steelers, Buffalo Bills, Cleveland Browns, Jacksonville Jaguars, Carolina Panthers, Minnesota Vikings, Baltimore Ravens and the Indianapolis Colts.
All of the participating children will be given a DICK'S Sporting Goods gift card and then accompanied throughout the store by one of the players who will help them pick out merchandise to purchase with that gift card.
Jeffrey R. Hennion, Senior Vice President of Marketing, explains the significance of such teamwork. "These events demonstrate the meaningful partnerships DICK'S Sporting Goods has established with many NFL teams. It gives the players and us the opportunity to reach out to communities and help make a difference by getting the kids gifts or giving the kids a chance to get gifts for their families, which is something they may never have experienced before."
"It's truly heartwarming for everyone involved. DICK'S Sporting Goods is proud to be involved in this effort and appreciates the players' participation. Their generosity ensures fond holiday memories for many deserving kids."
marketing@alchempro.com
