Home breadcru News breadcru Company breadcru A busy 2005 for lucy activewear

A busy 2005 for lucy activewear

14 Dec '05
3 min read

Raises More Than $16,000 for Breast Cancer Patients
In October, lucy observed Breast Cancer Awareness Month with a commemorative pink t-shirt. Available on lucy.com and in all retail locations, the shirt sold out within weeks. Ten percent of all sales were donated to Making Memories Breast Cancer Foundation, a Portland, Ore.-based organization that works to fulfill the dreams and wishes of metastatic breast cancer patients nationwide. In all, lucy donated more than $16,000 to the foundation.

Redesigns Web Site
This holiday, lucy enhanced its online shopping experience to better reflect the lucy brand and engage with its customers. Customers craving stylish activewear that moves effortlessly from workout to weekend can visit www.lucy.com for an improved experience -- just in time for the holiday shopping season.

With new navigation and shopping features, and the introduction of the lucy perfect fit guarantee, customers can expect an exceptional online experience that parallels the lucy retail experience.

Headquartered in Portland, Ore., lucy sets the precedent for fit and style and has been inspiring women to look and feel their best since 1999. The company originated when it recognized an unfulfilled need for activewear that fit, flattered and felt good on a woman's body.

When the company couldn't find products that met criteria, it created its own label -- the lucy label -- offering a variety of sizes, lengths and styles.

lucy

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