Ahmedabad witnessed its first multi-brand jewelry showroom - Gitanjali Exclusive by Gitanjali Gems Ltd.
Lara Dutta, former Miss India and Brand Ambassador for D'damas, inaugurated the showroom.
The Desire lifestyle store brings the existing and the new range of jewelry brands of the Gitanjali group under one roof. Collections include jewelry such as Revv, a Disney and Aquamarin.
Store also features men's jewelry in Titanium.
In addition to Desire the store will also showcase collections that includes D'damas, Asmi, Nakshatra, Sangini, and Gili.
Company plans to start two more luxury lifestyle stores in the state and in all 30 stores across the country by March 2007.