Yadav, who is team leader of her unit and has taken part in many exhibitions in India and abroad, said branding a product gave it "respectability".
Noorullah, the Accounts in Charge of AIACA stated that in the first few days of the fortnight-long Nature Exhibition in Dilli Haat goods worth Rs 300,000 had been sold - the target was Rs 700,000.
He said the branding would be useful in selling the products so that people don't think it has been overpriced.
AIACA, which represents organisations in the handloom and handicrafts sector, has around 70 NGOs affiliated to it besides well-established names in the handicraft industry like Fabindia, Ritu Kumar and Anokhi.
AIACA has hired a legal firm to ensure that those applying for and using the Craftmark tag do not flout rules governing quality and product genuineness. According to Kumar, the sales figures for the last year would be around Rs 150-160 crore.
Kumar assured that with Craftmark branding, handicraft product sales would soar.
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