Indian womenswear brand Biba has launched its first range of garments under the 'India Handloom' brand. The new range offers various women's apparel made from Ikat fabrics, a fabric popular among consumers in Eastern and Southern India. The new range was launched by union textile minister Smriti Irani at an exclusive Biba store in New Delhi.
The India Handloom brand owned by the union ministry of textiles, seeks to conserve and promote Indian handloom through the brand, while also facilitating marketing of these textiles.Indian womenswear brand Biba has launched its first range of garments under the 'India Handloom' brand. The new range offers various women's apparel made from Ikat fabrics, a fabric popular among consumers in Eastern and Southern India. The new range was launched by union textile minister Smriti Irani at an exclusive Biba store in New Delhi.#
“Earlier in August, Smriti Irani had announced the initiative, calling all leading clothing brands to partner with India Handloom brand to revive the industry,” a media agency reported.
Speaking at the launch, Irani said the initiative will help the weavers and local artisans to showcase their work on a wider platform and help provide a contemporary outlook to the products. (AR)
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