Telecom technology major Ericsson India has launched 'Baank-e-Loom', a CSR initiative, which envisages digital development of the handloom weavers' community in Barabanki, Uttar Pradesh. The company will empower traditional handloom weavers in embracing new technologies, designs and marketing, by employing information communication technology (ICT) tools.
According to Ericsson, the Barabanki handloom community faces several challenges like lack of information, lack of awareness, inability to market products profitably, and direct access to the market.Telecom technology major Ericsson India has launched 'Baank-e-Loom', a CSR initiative, which envisages digital development of the handloom weavers' community in Barabanki, Uttar Pradesh. The company will empower traditional handloom weavers in embracing new technologies, designs and marketing, by employing information communication technology (ICT) tools.#
As part of the Baank-e-Loom initiative, Ericsson will address these concerns of the local weaver population through ICT training and help better market their products. It will set up an ecommerce portal to market their products.
An information resource centre, a part of the initiative will provide digital literacy, English speaking courses and digital information services to the local handloom weavers. (AR)
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