Most problems in India’s handloom sector are chronic ones like inadequate supply of raw material, lack of institutional financial support, technological lag, problems related to marketing, indebtedness and poverty, according to Nishanth Malhotra, who in 2015 founded Weaverstory, an online store for authentic Indian handlooms and craft products.
The brand works with the ladies of its partner weavers and helps them with required skills through workshops on sari finishing, tassels making, etc, ensuring they become financially stronger and independent, Malhotra told Fibre2Fashion in an interview.Most problems in India's handloom sector are chronic ones like inadequate supply of raw material, lack of institutional financial support, technological lag, problems related to marketing, indebtedness and poverty, according to Nishanth Malhotra, who in 2015 founded Weaverstory, an online store for authentic Indian handlooms and craft products.#
For the full interview, please click here.
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