The trends forecasted in ‘Beyond Shapes – Universal Future’ are also compiled in a trend book. The trends will also be showcased at HGH India 2019 between July 2 and 4, 2019. They have a physical manifestation at a generously dimensioned special area in HGH India 2019 named the Trends Pavilion in hall 1. The Trends Pavilion is not an abstract concept of future trends but applicable designs and colours which will be demonstrated by real products showcased at HGH India. They will inspire product development and assortment planning.
The trends are forecast by an experienced European design team based on their intense research and expertise in the India market. The Trends Book was unveiled by Arun Roongta, managing director, HGH India, Dr Geert Bottger, director, HGH India and Dr Alokendra Banerjee, chief executive officer - Retail, The Bombay Dyeing & Manufacturing Co. Ltd.
The Trend Book reflects the influence of social and technological changes on home product market next year. Manufacturers, brands, retailers and professionals will find this trend book useful to innovate their products, designs and sourcing to appeal to the aspirational Indian consumers.
“An impressive economic and social development has boosted the confidence of Indians. When their country is emerging as a global power, people here, while adapting to international lifestyle, are also reiterating their faith in their social traditions and cultural heritage. This year’s trend book echoes this emotion with a blend of futuristic nuances balanced with values of our roots. Like every year, we are convinced that the home products industry benefits from the Trends prediction and witnesses tangible value addition to their business,” Bottger said.
The overarching theme for this year’s trends is “Beyond Shapes – Universal Future”. These trends are an assimilation of in-depth research of strongly emerging colours, designs and materials for the year 2019-20. It depicts comprehensive design directions to create or source new collection. With one of the youngest populations in the world, Indian market is bound to be largely influenced by the lifestyle, taste and preferences of its consumers. These educated, extrovert, technology savvy, financially affluent and influenced by high international and social media exposure, want a blend of modern and traditional ethnic products in their home.
Beyond Shapes - Universal Future captures the essence of future in the Home products industry. The inspiration comes from the necessity to find our individual place in this world. In the future, a ludic and free commitment is expected; fashion and lifestyle will be bright and colourful. The Trends will showcase courageous individualism, new handling of resources, new materials, slow food & slow fashion.
HGH will connect 700 brands, manufacturers and importers from 32 countries with over 35,000 Indian retailers, wholesalers, distributors, importers, institutional buyers and interior designers from over 5000 cities and towns across India.
“The launch of the yearly Trends Book from HGH India is a much awaited event for the home products market as we look forward to align our collection to the predicted trends. This helps us cater to the evolving consumer need in an effective way. We look forward to visitors from across the country to come to HGH India and experience how the trends are manifested by different sectors of the industry. It is a great platform for brands like Bombay Dyeing and retailers where the industry can exchange knowledge and insights to accelerate business and opportunities,” said Banerjee. (RR)
ALCHEMPro News Desk – India
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