'One-stop' shop trend is catching up in India and demand for the home furnishing sector is on the rise.
The Indian Genext is interested in earning a descent living and enjoying the urban lifestyle.
They do not mind indulging in luxuries like buying big cars, air-conditioners or going for interior decoration.
Those who own a home also want to furnish it, make it presentable and beautiful.
This is probably the primary reason for the rising popularity of the home furnishing segment.
Retailers have also recognized the potential and want to cash on this boom.
They are aggressively promoting their outlets.
The focus is on the home segment as the retailers renovate this section to give their best to consumers.
Consumers wish to shop for everything under one roof; may it be bed-spreads, cushion covers or drapes and upholstery.
Not surprisingly then, big players are providing them with just that.
Welspun, maker and exporter of terry towels, is the best example among other home textiles sector which introduced its home textile brand Spaces in the domestic market through exclusive showrooms with a like name.
marketing@alchempro.com
