In an unprecedented validation of its future growth plan, 65 percent of buyers believe that World Market Center will be the most important home furnishings market in the next 5 years, and 31 percent believe it is the most important market now. Among the manufacturer set, 58 percent state that Las Vegas will be the most important market by 2012, and 29 percent say it is the most important market now.
For manufacturers, among the factors that are highly important to their decision to show at markets, World Market Center ranked significantly higher than other markets in reaching new buyers; offering great amenities to attract buyers; having strong effective marketing; and offering a growing market with a clear, long term vision.
Buyers scored Las Vegas Market significantly higher than other markets for offering an efficient experience; the ability to travel there affordably and easily; food and accommodations offered are at a good value; the registration process is easy; the market is held in a good location; the ability to get around market easily; products are organized logically by category and showrooms are neareach other; and overall say that the market communicates well with retailers.
Retailers also ranked Las Vegas Market higher than other markets for seeing vendors' new products; finding unique products to buy and good deals; a source for learning new trends and new design ideas; and say they can get their major buying done at one time.
The study quantified productivity for market-goers, and Las Vegas Market was ranked more efficient than other markets. Buyers who had attended Las Vegas and major other markets reported that they saw virtually the same number of vendors in one day less time.
This is in part attributed to the accessible building and floor plan design at World Market Center and the fact that the market is located on one campus. When fully built, World Market Center will span 12 million square feet in one integrated campus with eight separate buildings connected by sky bridges.
The survey also verified that large retailers are attracted to and consistently attend Las Vegas Market. This result is further corroborated by the fact that the Summer 2007 Las Vegas saw its highest influx of leading retailers with 75 percent of the Top 100 in attendance.
"Research has always played a critical role to our organization, and after five successful shows, the timing was right to take an in-depth look at the home furnishings industry and the various markets," said Co-managing partner of World Market Center Jack Kashani.
"These results speak volumes about the significant role of Las Vegas Market and our mission to deliver a highly efficient, global marketplace for the home furnishings community that drives new opportunities and growth for the entire industry."
World Market Center Las Vegas
marketing@alchempro.com
