The portal will list brands such as Spaces Home & Beyond, Welhome and Spun, covering products such as rugs, carpets as well as bed and bath products.
Dipali Goenka, CEO and Executive Director of Welspun India said ShopWelspun.in is meant to be a one-stop-shop for home furnishings by connecting with the consumers and providing solutions through edutainment mediums on the e-commerce platform.
While the company is looking at e-commerce segment, it will be one of the ways of distribution in its shift towards becoming omni-channel, Goenka said.
The company expects 5 per cent of its sales to come through the online channel this fiscal, and in the next 3 to 5 years, it expects 10-12 per cent of its sale to come from the online store.
In order to enhance customer engagement and interaction, the portal will feature user-generated content and blogs from experts on home furnishing trends and home decor tips, the reports said. (SH)
ALCHEMPro News Desk – India
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