The drop in 2020 can be attributed to the fact that lockdowns imposed all over the region resulted in a decreased demand for fashionable ladieswear. Salwaar-Kurta is a popular ensemble for the Middle Eastern countries.
Nevertheless, an improvement was noticed in 2021 when the ensemble imports rose to $80.435 million and further increased to $81.062 million in 2022, according to data obtained from Fibre2Fashion’s market insight tool TexPro.
China was the largest supplier of ensembles for the region in 2022, contributing more than half of the supplies. The other top five supplier countries were Turkiye (23.24 per cent), India (4.44 per cent), the US (3.28 per cent), and Italy (3.09 per cent).
ALCHEMPro News Desk (KUL)
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