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Pak designers find new way to reach Indian clients

24 Aug '12
2 min read

Pakistani designers have found a new way to trade with India without enduring the burden of paying heavy import duty. They now sell the Intellectual Property Rights (IPRs) per design to Indian producers and earn royalty on those designs.
 
Over the past two years, there has been an exponential rise in demand for Pakistani creations in India, in spite of a number of deterrents.
 
Over time, Pakistani designers have discovered new ways to reach out to their Indian buyers, initially by holding exhibitions and the most recent one being through sale of their IPRs.
 
According to industry analysts, Indian women like the designs of Pakistani designers, who are now getting eager than ever before to sell their products in India. However, high import duty, which at times goes up to 30-40 percent, is a factor that is impeding their way.
 
Pakistani designers and Indian traders have mutually carved out a feasible alternative option and Indian traders now buy the IPRs of design samples from Pakistani designers and then locally produce those designs in India. The idea saves both the parties from great hassles, according to experts.
 
Pakistani designers send a sample design with their label and Indian manufacturers procure the IPRs for the same. The Indian partners need to pay a major share of their profit to the designers in royalty, saving only a small share for themselves.
 
Explaining the new method of selling Pakistani designs in India, Mr. Zahir Rahimtoola, CEO, Labels Pakistan, told fibre2fashion, “There exist some non-tariff barriers (NTBs) between India and Pakistan. Hence, the Pakistani designers are trying to do a sort of joint venture with the Indian retailers so that the issue of export does not arise and the NTBs and duties do not come into play. Only a transfer of designs takes place.” 
 

Fibre2fashion News Desk - India

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