"The growth in garment export failed to be capitalised on the high sales season in the West, namely, on Christmas event, and remained lower than expectations. It should have been manifold higher," he added.
Another exporter said that lack of new designs in the readymade products was also one of the genuine reasons that regressed its marketing in the world market. "New designs in readymade garments are believed to be prerequisites for marketing the products in the international market, which is badly missed in our case," he added.
He said that the country's readymade garments are normally refused by the international buyers due to same reason, whereas the other regional countries, including India and Bangladesh, were receiving an extraordinary response in the world market because they had expertise and latest technology in the field of value-added textile sector.
He said that new markets in the world must be explored and in this regard the government should give the exporters incentives with a view to augment textile export manifold and help minimise the growing export decline.
"The new markets of the world could be the Latin America, Caribbean countries and Central American region where so far none of the exporters has marketed readymade garments from Pakistan," he said. Regarding travel barriers in these regions, he said that unlike EU and US, in the said regions no such problems of travelling and immigration were likely to occur.
South Asia Logistics, Pakistan
marketing@alchempro.com
