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US swimwear imports dip to $420 mn in Jan-July amid lower prices

18 Oct '25
2 min read
US swimwear imports dip to $420 mn in Jan-July amid lower prices
Pic: Shutterstock.com

Insights

  • US swimwear imports dipped slightly to $****.* million in January–July 2025 despite higher volumes, as average prices softened to $**.** per dozen.
  • Demand shifted towards basic, value-driven swimwear amid cautious consumer spending.
  • Vietnam overtook China as the top supplier with a **.* per cent share, reflecting ongoing sourcing diversification and cost advantages.

In January–July ****, the US had imported *.*** million dozen swimwear at an average price of $**.** per dozen, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/" target="_blank">sourcing intelligence tool TexPro.

Trade data indicates that Vietnam replaced China as the largest swimwear supplier in the first seven months of ****. Imports from Vietnam were valued at $***.*** million, accounting for **.** per cent of total US imports, compared to $***.*** million (**.** per cent) in the same period of ****. Vietnam’s dominance reflects its competitive manufacturing costs, flexible capacity, and rising preference from US buyers amid ongoing supply diversification away from China.

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