Belgium's Van de Velde's turnover at ~$214.34 million in H2FY24

In 2024, the company continued to develop its D2C segment, resulting in an 11.3 per  increase in sales compared to last year, totalling €53.1 million (~$55.29 million). This growth was mainly driven by digital channels. Through targeted marketing activation, the company’s brands continue to win consumers. In addition, it continued to roll out digital strategy to new markets and platforms. In doing so, it is offsetting the transition of physical retail stores. It continues to support the independent retail partner to maintain its strong market position, the company said in a press release.

In H2 FY24, B2B sales were €152.6 million (~$158.91 million) down by 7.1 per cent from last year. In the first half of the year, sales were negatively impacted by a significant decline in swim sales, while the second half of the year saw a gradual improvement. This stabilisation was partly driven by a targeted strategy to strengthen the availability of brands in a controlled way in larger city centres, through collaborations with premium department stores.

“The development of the D2C segment and the transition within the B2B segment played a key role for Van de Velde in 2024. Together with strong working capital control this results again in a strong cash position, allowing us to continue investing in our brands and customer service in 2025,” said CEO Karel Verlinde.

Despite current market conditions, the company looks forward to 2025 with confidence. The strong market position of its Primadonna and Marie Jo brands in the Benelux and Germany, combined with a growing physical and digital presence, form a solid foundation for the future. The launch of Sarda in September 2024 is gaining momentum.

ALCHEMPro News Desk (RR)