Also, Mode City – Interfilière's first round in Paris, attracted many new visitors who also visited the other trade shows at Porte de Versailles and reinforced Paris's position as the essential French capital of fashion.
Finally, the partnerships existing between WSN Développement, the organizer of WHO'S NEXT and PREMIERE CLASSE, and famous international fashion events such as the Montreal Fashion Week and the Beijing CHIC have also generated very specific attendance peaks.
Indeed, WHO'S NEXT's promotion operation in Montreal last March led to a 24-point growth in the Canadian attendance, whereas the partnership initiated in 2006 with the China Fashion Association and the Beijing CHIC led to a 51 % rise in the number of Chinese visitors, with 468 buyers.
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WHO 'S NEXT & PREMIERE CLASSE
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