Fashion ramp satiates film stars' publicity hunger
27 Apr '06
1 min read
Apparel industry and fashion shows are ballooning hand-in-hand to display designers' works and creativity, and our ramp-loving film stars do not miss at all to exhibit themselves and to cash on their popularity.
Actors like Kajol, Priety, Salman Khan and Shilpa Shetty, model-turned actresses like Bipasha Basu, Dia Mirza, Koena Mitra, Maliaka Arora-Khan, actor-turned-activists Shabana Azmi and Nafisa Ali parade on the glitzy slope.
Sports personalities like Brian Lara and Harbhajan Singh and even socialite Shweta Bachchan-Nanda are no exceptions.
Glamour of fashion industry offers a set for matinee magnates to advertise themselves; on the other hand designers create aspirational value for their creations, states Rathi Vinay Jha, Director General, Fashion Design Council of India (FDCI).
Designer Rina Dhaka views that celebrities attract local buyers, even as they look at the celeb-buzz close to a designer that means good sale, opined Harmeet Bajaj, fashion consultant and former professor at National Institute of Fashion Technology (NIFT).
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