Present era sportsmen are as aware about fashion as about their own form. In any specialized course, weekend sports or work out circles, style has become an essential element of sports.
Offspring and adolescents are trying to rapidly copy their darling sportsmen not only their style of play but also the way they costume.
Italian attire make Lotto had signed Sania Mirza, the first Indian sportsmen to have her own signature collection. "With the Sharapovas and the Williams the tennis courts have become a place where you display a lot of fashion and make a lot of fashion statements. This is great for sports and for tennis," Mirza said.
"I am a very casual and relaxed with my clothes." She added. Fashion designers take note of happenings around them, whether it is athletic tracks, swimming pools, stadium, courts, or lush green terrain.
Manish Arora, has joined with Reebok to initiate 'Fish Fry', combination of sporting comfort and haute fashion design. Foremost brands are now laying prominence on colours, materials and styling.
Style guide Classic white can never go out of fashion in summer, but this season, the prominence is just as much on bright concrete colours, neat cuts and insightful fabrics to beat the heat. Partially built-in sportswear with an aspect to broaden is crucial for that unhampered movement on the field.
Each game requires its own category of shoe and air filled footwear is the craze now for that extra bounce and liveliness.
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