Bulk of Indian homes decking up in a mix of traditional and contemporary tones, stores has designs and patterns in a host of colours, textures and sizes to suit nearly everyone. Manika Mahajan, manager-Delhi of Zeba confirms, “We do encourage a lot of mix and match.”
“This summer the colour tones are definitely bright and cool and do away with glitter, heavy embroidery and embellishments," she added.
“At Zeba, we are doing textured, pleated and crushed fabrics,” says Mahajan.
Zeba's pillow covers in silk start at a price range of Rs250 and can reach up to Rs6, 000 for a solitary piece.
According to Lall, at Tarini, “screen prints and floral designs are working fabulously and an exclusive range of double bed spreads for the summer season start at Rs4, 000.”
Far India has plans to launch one main collection each year with slight changes in design and colour for the summer. Customers this summer are opting a lot of linen in both bright and gentle colours in Fab India.
Maspar spot on to its idea has also brought out a variety of fashionable designs in bright colours as well as pastel shades.
Bulk of home linen stores are experimenting with textures, weaves and prints and it is not just the designs and colours gaining fame this summer time of year.
Fab India has been promoting the work of local artisans and bringing out modern and reasonably priced presentations in Maheshwari and Chanderi supplies.
According to Kathpalia, they are even using textured fabrics for designs and prints for table linen range.
Fab India is showcasing work by the artisans, while at Zeba, fashion designer Krishna Mehta has brought out cushion covers that vary from Rs1, 350 per piece.
Summer season for home linen will undoubtedly be swarming with a surplus of textures and designs for every plausible home linen product.
marketing@alchempro.com
