The BSG Personal Care Collection products will embody the Beacon Street Girl characters:
Maeve – Soft and pastel, a very feminine look. A fantasy fragrance befitting a modern romantic.
Avery – Relaxed and sporty, an every day fragrance with clean, marine undertones.
Katani – A mix of popular fragrances that are very fashion-forward; a new fresh fruit with a twist.
Charlotte – Modern colors dominate the look while a familiar contemporary floral note will be her signature.
Isabel – A tropical look with island-inspired colors, the fragrance is exotic, new but familiar, clean and fresh.
"The partnership with Keyser is a delightful way to extend our brand,” said Addie Swartz, the CEO of B*tween Productions and the mother of two tween girls. “The Beacon Street Girls offer girls everywhere an original, entertaining and educational environment. We offer parents the peace of mind that comes from knowing their daughters are engaged at a suitable emotional level. Beacon Street Girl personal care products contain mild, natural ingredients which are appropriate for pre-teen girls; they are formulated for sensitive young skin. They also match the Beacon Street socially conscious values – they aren't tested on animals.”
The Keyser Group is a subsidiary of Keyser Industries, Inc., a 40-year-old Chicago-based visual merchandizing and branding company. The Keyser Group was formed to extend the reach of the parent company into the health, beauty and personal care industries. The company has achieved this by adding "best-in-class" expertise in product development, brand management and marketing to its existing capabilities.
marketing@alchempro.com
