Similarly, the cotton for the jeans is supplied by Djidgan Cotton Farmers' Co-operative Union, a partnership of 36 village co-ops in Kita, Mali.
Mali needs to sell more cotton and it feels better that it is dealing with Fairtrade.
Fairtrade Labeling Organization had been working in Mali in the past and the premiums being paid for the cotton used in M&S jeans are being invested in two new school buildings and paying salaries to teachers.
A new well is also being sunk, and foundations for a new warehouse to store cottonseed, grain and fertilizers is being taken up.
Fairtrade organization campaigned last year, 'Make Poverty History', which augmented consumers' awareness resulting in demand for a better standard of living for those who produce the raw materials.
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