Westport of Trinidad and Tobago, since its inception five years ago, began by selling casual clothing for men and women inspired by European fashion trends.
They made expansion and diversification their top priorities.
They have now boldly ventured into the realm of children's clothing and accessories.
Company burst onto the scene in 2001, and has become a household name in TT.
It is continuing to firmly establish a niche for them in the local clothing retail market.
They got the idea to provide, affordable casual clothing for the middle and upper classes as it was a market area that no company in TT had ever targeted before.
Idea was simple enough but making it into a reality was the hard part.
Eventual design and layout of every store was fresh and inviting, something other retailers had not been able to emulate.
Subsequent impact on the market fulfilled all expectations of the company.
People were excited and eager about the innovation of Westport and the idea of purchasing and wearing affordable clothes by a
local designer.
This impact gave the company the confidence to introduce Westport Body as a complement to Westport.
This aspect of the enterprise offers a wide range of underwear and accessories at affordable prices, which goes hand in hand with the Westport brand name.
The baby in the family, Westport Kids, came about as a result of regular clientele clamoring for the same value and service offered at the stores for their children.
Company found that children stores tended to cater for entertainment rather than clothing.
One found that toys were the main focus of many kiddy stores while apparel that genuinely appealed to children was hard to find and accessories were even scarcer.
Company has thirteen outlets and is expected to increase the number of outlets to 15 by the year-end.
Westport garments are designed locally but mass-produced at several factories across Asia.
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