International luxury brands are trying to tap the Indian market but it would take time to capture audience.
Indian designers also want to export to different markets although they offer Indians a prêt wear range that are more affordable than these designer labels.
It is their licensed products like perfumes, bags, eyewear that are selling fast.
But when it comes to the garments, their sizes are too small for the Indian body.
Their fashion design gowns look good only on international models and movie stars and have to be really slim to carry them off.
Local designers have developed a strong fashion industry and fashion sense, which is easily identifiable as Indian and this individualism, leaves a 'niche space' for the international brands to target.
There are a few people who would prefer these garments as most opt for Indian designer wear be it traditional outfits or prêt western wear as they come at an affordable price.
Luxury brands feel it is the right time to enter the virgin Indian market but it would be difficult for these brands that are expecting overnight success.
They have to develop a long-term strategy and sustaining power in order to establish themselves.
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