Fashion sales are soaring, as about 3.5 million men from the post-war population boom would spend in anticipation of receiving US $335 billion in pensions on retirement.
Menswear sales were up by 5.5 percent last financial year, against a 1.7 per cent rise in total revenue in the department stores.
Fashion phenomenon also is fuelled by an economic recovery and the government urging men to dress less formally for work and help prune summer air-conditioning bills.
The post-war generation is very rich and is probably the first generation in Japan who has a chance to become leaders of the fashion world.
Japan's economic recovery is helping liberate salary men as once men's clothing had no importance in household budget lists was now staging a comeback.
More women coming to workplace is also embarrassing men into casting aside their old suits.
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