Faced with hundreds of fashion houses, brands, labels and styles, sophisticated and quality conscious customers would find it hard to choose the right kind of jeans.
Every buyer, whether woman or man, has an embarrassment of riches before them when they go for shopping jeans.
Now the trends are back from the 80s. They're real plain and simple.
Skinny jeans are back in vogue. Fit is all-important. Find a pair that flatters rather than fattens.
Jeans are just going to get darker for fall. Grey and black are the only colours if you would like coloured jeans.
NPD, the global informant for customers and retailers recommends the following jeans: J Brand jeans, seen on celebrities such as Angelina Jolie and Nicole Richie; beloved Paper Denim & Cloth; James Jeans; and Seven, a brand that continues to lead in sales in both the men's and women's premium denim category.
Earnest Sewn's jeans lack embellishments, labels on the back and in-your-face wear and tear-all trends that are fading out like stonewash. There are also raw denim styles for those who want their jeans customized.