Global brands keen to launch chic high-tech products for locals
02 Nov '06
1 min read
Major international brands are entering domestic market with their latest hi-tech products.
Denim giant Levi's, recently, introduced 'Redwire' DXL jeans that has a customized iPod docking cradle complete with retractable headphones and and a joystick controller, which is priced within the range of 400,000 to 500,000 won (US $422-528).
Beaucre Merchandising and FCG Co are eager to launch a T-shirt that has a button on the sleeve to trigger MP3 player.
Leading sports brands Nike and Adidas refuse to be left out! While Nike boasts a T-shirt that keeps a tab on the players' heartbeat, Adidas has developed a shoe with an adjustable cushion depending on the pressure on every step.
Experts presume that the recent decision to withdraw law on the minimum length of the mini-skirt, has strengthened the belief in Korea's modernization, forcing global players to regard it as a potential market.
There are no restrictions anymore, and women are free to flaunt as short a skirt as they wish.
Government seems to have realized the need to change with the times and has plans to eliminate other such out dated laws.
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