Lingerie business has reached its zenith. Modern fashion conscious woman is very much interested in showing their attractive figure.
What can bring out a great cleavage? Of course! a perfect lingerie. It is a garment designed to be visually appealing or erotic.
Most of the lingerie companies engage famous figure like style icons, singers and supermodels to launch a new innerwear collection.
Kate Moss's online video campaign for Agent Provocateur was an enormous success.
Pop princess Sarah Harding, exchanged microphone to model for Ultimo.
Sophie Anderton, famed as a Gossard Girl, is the new face for La Senza's Christmas collection.
Debenhams associated with Rolling Stone daughter Jade Jagger to promote a new lingerie range Adore Moi an everyday lingerie with a 'French boudoir' feel.
Lizzie, another Jagger girls endorsed for Pussy Glamore, the collection designed by Marissa Montgomery.
The British brand Panache has roped Katie Price, to launch her first collection exclusive for ASDA.
The Elle Macpherson Intimates is named as the country's favourite lingerie brand for the second consecutive year.
Contemporary woman is now conscious of the significance of a tight fitting bra. This has sparked the need for a better choice of lingerie. Celebrity cleavage has a great effect on lingerie sales. This has enhanced Britain's innerwear business.
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